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Publications

Driving Company Strategy Through Support Communities

More and more companies understand that support communities can play a key role in their self-service and customer success strategies. In this report, we present a new, comprehensive approach for measuring community value. Based on our business model, the potential payoff is big – about $1M per year in support savings and over $10M in profit lift from reduced churn.

Using Digital Strategies to Increase Competitive Advantage

This in-depth ebook - Using Digital Strategies to Increase Competitive Advantage - shows you how Digital + CX + Communities + Social = A More Responsive Organization.

How to Measure the Business Impact of your Online Community

To help link community performance with business impact – we created a new guide and framework: “How to Measure the Business Impact of Your Online Community.” It arms community leaders with the ultimate list of community performance questions and ways to answer them with metrics that matter.

The Business Impact Of Online Communities

Find the answers about the business impact of online community in this report, and get the Community Impact Framework, a ground-breaking resource which for the first time, gives marketing and community leaders a set of measures that they can use to track and prove the business impact of their community.

Keys To Community Readiness and Growth Study

In order to help branded online communities understand the critical success factors, we examine what makes successful communities tick and what organizations that are considering launching an community need to understand to succeed. The result is a data-driven portrait of characteristics that can predict the potential impact of community.

The Social Consumer Study

What does digitally engaged consumers expect from brands? This study examines the characteristics of the relationship between a consumer and a brand; whether corporate social responsibility influences consumer behavior; the rewards consumers favor most and the impact of rewards on a consumer’s digital behavior. We offer guidance for brands on how to engage and reward consumer behavior to increase loyalty and brand preference.

Balanced Scorecard Report/Harvard Business Publishing: Social Media for Strategy-Focused Organizations

In this seminar article in the Balanced Scorecard Report - Harvard Business School report, we focus on the significant benefits that leading organizations are realizing from the integration of social business processes with strategy management frameworks.

Customer Intimacy on Steroids: Why B2B companies need to build customer communities

In order to thrive in today's competitive market, more and more companies are using online communities to nurture their relationships, both internally and with customers.

Social Business Benchmark Study

In effort to explore the current state of social business and, in particular, the impact social business is having on enterprise operations; the Social Business Benchmark ™ Project examined how are organizations leveraging social business efforts.

Article on Forbes – The Private Social Network: It May Be Just What Your Company Needs

Published in Forbes, this article by Leader Networks CEO Vanessa DiMauro outlines the many reasons why a private social network is frequently a strategic weapon for organizations.

Your Roadmap to Building Online Community

This report draws on Leader Network’s many years of online community strategy, best practice and implementation experience, and in-depth interviews with eight successful online community leaders with real-world examples to back up their suggestions and advice.

The Socially Enabled Enterprise Study

In part one of this two part study, The Socially Enabled Enterprise, we explored the opportunities and challenges global organizations are facing in the transition to becoming socially enabled enterprises.

Socially Driven Collaboration Research Study

In part two of this two-part series, we explored What happens when Marketing and IT unite to tackle the escalating challenges that today’s rapidly moving digital, social and mobile world bring? We found that cross-functional collaboration brings both Marketing and IT the potential to influence management decisions while, in tandem, add business value.

Designing A Thriving B2B Online Community – An Interview with Vanessa DiMauro

This interview explores the best practices of building online B2B online communities and helps answer the burning questions such as: What kinds of companies need online customer communities? How firms can determine whether they are ready to support a community? How to get community members to interact? ...

The Social Mind Study

The findings of this research study examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models.

Infographics

You’ve Got Real B2B Influencers, But Are They The Right Ones?

Influencer marketing is still a viable strategy and there are real influencers out there who can help you achieve real marketing and business results. But they are not all created equal. Pick the wrong type of influencer, and you won’t get the return you’re after. To get the most bang for your buck, you need to consider four distinct types of influencers and the role each plays:

Community Health Check Quiz

Is your community supporting your organizations’ most important business objectives? Or could you be doing more – and getting more value? It’s time to find out! This quick, confidential quiz only takes 3-5 minutes and will help you gauge where your community stands.

The Big List of B2B Online Communities Infographic

We’ve been tracking B2B communities for years. Check out the most current trends and characteristics we’ve identified.

Digital Transformation Strategy Map

Whether your organization is large or small, B2B or B2C, product or service focused, you need a strategic plan in order to get where you want to go. Digital transformation is not easy but its returns can be great. Use this template (updated 2017) as a guide for creating your own strategy map as a step towards alignment and growth (or call us and we can help!).

Keys To Community Readiness and Success Infographic

How do you know when you’re ready to launch an online community? This infographic will walk you through the three stages identified from our study to help you answer that question.

10 Questions Every Community Manager Should Ask

For community managers, knowing the right questions to ask is the key to success. Here are ten questions to help you crack the code on what community members want and need from each other – and from the organization.

Online Community Milestones and Risks

Planning an online community or growing one into greater strategic impact? Here is a birds-eye view of key milestones and risks you can expect.

Member Experience Roadmap For Online Communities

Member engagement is critical to community success - but what to expect is often unknown. Here is a map of member engagement to help guide the way.

The Socially Enabled Enterprise Infographic

Where does your organization fall on the journey to being socially enabled? This infographic shares our key findings from a survey of over 900 marketing and technology executives.

Socially Driven Collaboration Infographic

Has social spurred increased collaboration between Marketing and IT? This infographic answers that question and explores the impact from breaking down those organizational silos.

Presentations

The Future-Proofed Association

The world is changing – fast. And many associations– even world-class ones– are not always preparing adequately to meet future sales, customer care and operational needs that are required to be truly responsive to members needs. This presentation leverages practical yet visionary strategies to help associations think about the difficult but exciting changes that are needed to prepare to change and adapt for the future.

Back to the Future of Online Community: A brief history of where we have been and where we are going

While community is considered a recent phenomenon, fueled by the digital revolution, it has decades of history, lessons learned, and best practices behind it. This presentation shares a brief history of community roots and breakthrough communities, explores the foundations and showcase trends that shape the future of our industry.

The Business Impact of Online Communities Data Slides

Take an in-depth look at the data from our latest study, The Business Impact of Online Communities. You can find the report above under presentations.

Social Selling 101

Whether you’re an experienced social seller or putting your toes in the water, our Social Selling 101 is full of actionable insights and resources to help you succeed.

How To Excite Your Executives About Online Community

This presentation is designed to surface opportunities to excite leadership about the value your community is delivering and offer insights into ways to spotlight the potential returns and benefits.

Why Community Is At The Center of the Customer Journey

See what happens when you place community at the center of your customer’s buying experience.

How To Growth Hacking Your Online Community

Learn what growth means for your organization and how to take advantage of resources like onboarding, two-way engagement, volunteerism and inner circle champions.

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