Socially Driven Collaboration Research Study
January 13, 2017
In part two of this two-part study, we explored What happens when Marketing and IT unite to tackle the escalating challenges that today’s rapidly moving digital, social and mobile world bring? We found that cross-functional collaboration brings both Marketing and IT the potential to influence management decisions while, in tandem, add business value. Responses were gathered from 662 Marketing and 263 IT leaders from more than 500 organizations around the world.
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