Balanced Scorecard Report/Harvard Business Publishing: Social Media for Strategy-Focused Organizations
Social media is useful for more than just social connectivity and entertainment. Political revolutionaries are using social networks to topple regimes (e.g., Egypt, Tunisia), and angry customers can launch social-media campaigns against organizations (e.g., the Dell Hell blog). Organizations can do more than simply react to society’s embrace of these new capabilities. In the hands of a Strategy-Focused Organization, Web 2.0 technologies become “social business” tools and processes, and enable collaboration among employees, partners, and customers. In this article, we focus on the significant benefits that leading organizations are realizing from the integration of social business processes with strategy management frameworks.
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