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Digital and social intelligence for competitive advantage

Five Ways To Avoid the Valley of the Social Tools

When confronting a complex issue or decision in the absence…

B2B Online CommunityStrategyBest PracticesSocial Business


by Vanessa DiMauro

Fashion & Social Media: Power to the People or the Publisher?

By using social media tools, the fashion industry can…

Social CustomerBest Practices


by Vanessa DiMauro

Social Snacking

Uncategorized


by Vanessa DiMauro

What It Means To be An Influencer… Online.

In the B2B world, reach is less important than depth.…

Social CustomerSocial Business


by Vanessa DiMauro

Why You Shouldn’t Outsource Social Business Activities

Uncategorized


by Vanessa DiMauro

Make B2B Communities Essential Through Process Improvement

To demonstrate the strategic impact a community can have on…

B2B Online CommunityB2BOperationsBest Practices


by Vanessa DiMauro

Managing Online Social Predators and Bullies

#CMGROnline CommunityOperationsBest Practices


by Vanessa DiMauro

Designing Metrics for Online Customer Communities

B2B Online CommunityOnline CommunityMetricsOperations


by Vanessa DiMauro

Moderation Best Practices: Give Three Gifts To Every One Take

In the community world, each member is a wonderful thing!…

#CMGROnline CommunityBest Practices


by Vanessa DiMauro

Online Customer Communities Change Companies

Online communities are not neutral. They fundamentally…

B2B Online CommunityOnline CommunityOperationsInternal communities


by Vanessa DiMauro

The 5 Question Inventory for Social Business Readiness

Our series on Social Business Readiness is intended to…

B2BStrategyOperationsBest Practices


by Vanessa DiMauro

Social Business Readiness: 5 Questions for Customer Care Executives

Funny thing about customers: unlike staff, you can't make…

B2BSocial CustomerOperationsBest Practices


by Vanessa DiMauro

Why Online Communities and Vegas Have Nothing In Common

B2B Online CommunityOnline Community


by Vanessa DiMauro

Social Business Readiness: 5 Questions for Marketing Executives

ocial media is all about marketing, right? Wrong. Marketing…

StrategySocial CustomerOperationsBest Practices


by Vanessa DiMauro

Social Business Readiness: 5 Questions for IT Executives

In order to play a leading role in social business, the IT…

StrategyOperationsBest Practices


by Vanessa DiMauro

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