How To Find Your Thought Leadership Voice Online
Few seasoned marketing professionals would argue that online thought leadership is a waste of time or money. Most would…
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The Difference Between Doing Social Vs. Being Social
There is a rather large difference between companies "doing" social and "being" social. For a company to succeed at…
1 Comment5 Minutes
The Humanness of Moderating Online Communities
This is social business. Cheers to all my fellow community builders who have also done this dance online! At the end of…
3 Comments1 Minutes
Moderating Communities Of Purpose (How To Help Professionals Collaborate Online)
Hurray! We are reaching a point in the evolution of social media where clear definitions are starting to emerge in…
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Who Owns Social Media And Why It Should Not Be You
Determining who is in charge of social media can be a daunting task. Even when social leadership is channeled through…
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Three Models For Online Communities And How To Tell The Difference
When planning an online community it is so important that all the stakeholders are able to clearly articulate the…
9 Comments9 Minutes
So You Need To Hire A Community Manager – Now What?
The Community Manager is unlike any other position in the technology and online world. Rather than managing hardware or…
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You May Not Be My Online Friend — But You Influence Me
I am growing weary of all this social media silly talk about trust and friendship as it applies to professional…
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Designing Social Media Engagement Programs
Engagement measures aim to quantify how interested and committed customers are to a business. Although it is good for…
0 Comments3 Minutes