Vanessa DiMauro

To demonstrate the strategic impact a community can have on an organization, a number of operational needs must be…

In the community world, each member is a wonderful thing! There is a reason that every single community tracks new…

Online communities are not neutral. They fundamentally change the nature and way a company does business. All too…

Our series on Social Business Readiness is intended to focus attention on performing the due diligence needed to…

Funny thing about customers: unlike staff, you can't make them stop talking in public about what they like -- or don't…

ocial media is all about marketing, right? Wrong. Marketing has been advancing the role of social media in business…

In order to play a leading role in social business, the IT function can create a purpose-driven social tool kit in…

There are different reasons why people participate in online communities. Not one size of inspiration fits all online…

Community happens when members have found each other and have a vested interest in collaborating through content and…

he folks in legal are often the last ones invited to the social media party. After all, they are often the "Dr. No" of…

To achieve a more strategic approach to using social tools as part of the sales process, sales executives should start…

ffective social business strategies connect people, processes and technologies in ways that strengthen a company’s…