What It Means To be An Influencer… Online.
In the B2B world, reach is less important than depth. Decision-makers rely most heavily on peer referrals when making…
2 Comments8 Minutes
Make B2B Communities Essential Through Process Improvement
To demonstrate the strategic impact a community can have on an organization, a number of operational needs must be…
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Moderation Best Practices: Give Three Gifts To Every One Take
In the community world, each member is a wonderful thing! There is a reason that every single community tracks new…
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Online Customer Communities Change Companies
Online communities are not neutral. They fundamentally change the nature and way a company does business. All too…
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The 5 Question Inventory for Social Business Readiness
Our series on Social Business Readiness is intended to focus attention on performing the due diligence needed to…
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Social Business Readiness: 5 Questions for Customer Care Executives
Funny thing about customers: unlike staff, you can't make them stop talking in public about what they like -- or don't…
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Social Business Readiness: 5 Questions for Marketing Executives
ocial media is all about marketing, right? Wrong. Marketing has been advancing the role of social media in business…
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Social Business Readiness: 5 Questions for IT Executives
In order to play a leading role in social business, the IT function can create a purpose-driven social tool kit in…
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4 Types Of Active Members – How To Spot Them And Engage
There are different reasons why people participate in online communities. Not one size of inspiration fits all online…
7 Comments9 Minutes