Leader Networks officially defines an online community
The world of social business continues to evolve. No one considers it a fad anymore.
Social Business maturity models to chart the evolution
A funny but accurate recipe for social media soup
Social customer service has received mixed reviews – there are many active and thriving online channels offering to support customers,…
B2B online communities serve their host organizations by offering key business constituencies – customers, partners, suppliers … even other firms in the same industry — a private, gated virtual space where business information can be safely shared with other decision-makers. Most business-to-business companies depend on building relationships with their customers to create sustainable returns and a foundation for long-term growth. Customer satisfaction is essential to generating repeat business, and online communities help B2B companies learn about and respond to current and future customer needs – the key to customer satisfaction.
When was the last time you thanked your car or home insurance agency for helping you? Or reached out to…
Treat the creation of online communities as you would any other line of business activity — a community is not just a marketing vehicle.
Interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways thanks to the advent…