Social media’s value to CMOs for competitive advantage
Inclusive Marketing strives to create a visual culture that is more representative. Inclusion is different than diversity.
Beautiful. Visionary. Witty. Feminist. Passionate. Loved. Robin Fray Carey danced on the stage of life. She changed created the social media industry. Her love of her family and her work was the passion that drove her to be the industry icon she became. She had the power to convene.
Your guide to doing inclusive marketing – the right way!
I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools – please do! –but we won’t be quantifying every act of sharing anymore.
Many enterprises suffer from a little-documented condition known as “social media insecurity.” These anxiety-plagued firms are fearful that somehow, somewhere, they are falling behind their competitors and will suffer unforeseen hardships and failure if they are not at the cutting edge of social media activity. Of course, precise performance metrics for the cutting — or even bleeding — edge are elusive, if not downright impossible to determine. This is especially true for B2B organizations who may be overly influenced by consumer social media tools and examples.
Listen up! Put down that smartphone, stand up, raise your right hand and repeat after me: 1) I promise to…
Determining who is in charge of social media can be a daunting task. Even when social leadership is channeled through the executive suite, it does not stop at the executive level. Often the question becomes “who owns social media?” within the organization.
For many new initiatives, he who first touches the new “thing” becomes its ultimate owner. The department which leads the first or most visible social media project establishes the initial beachhead of control over its eventual programmatic development. But does this accident of innovation deliver the best results for the organization?
Being a brand online is reserved for the brave. The transparency that social media creates is especially demanding on thought…