Imagine this world where our community interactions are fueled by AI and humans together. The better the community gets at fulfilling the needs of the members, the more valuable the community becomes to the members.
If you run an intranet, or a customer or partner community, you may have been following the recent M&A activity in the social software space involving Jive Software.
In June, Jive – which offers Jive-n for internal intranets and Jive-X for use in external customer and partner communities — was sold to a private Texas investment firm, Aurea, for $462 million.
Two months later, Aurea flipped Jive-X to Lithium Technologies, a San Francisco-based provider of online community and social media management software. While these deals point to a growing awareness of the size and strength of the enterprise social software market — expected to nearly double to $49.5 billion in 2021, according to Markets and Markets — the Jive-X acquisition by Lithium, one of its main competitors, could have huge implications for those Jive-X and Lithium customers who are wondering what will happen next. Read more to find out…
How do online communities help business?
It’s a simple question without simple answers. During an SMT Live tweetchat last month, which I co-hosted, community builders from around the globe cited several ways businesses can reap what they invest in online communities.
I’ve been focused on this question for more than two decades, driven to better understand the ways organizations derive benefits from their communities. Through my research, I’ve identified six distinct ways that firms can benefit from community, and serve their customers better.
To help community leaders link community performance with business impact – we created a new guide and framework: “How to Measure the Business Impact of Your Online Community.” It provides the ultimate list of community performance questions – and ways to answer them with metrics that matter.
In our latest research study, “The Business Impact of Online Communities,” we found that almost half (49%) of communities report revenue gains from their online community. This is an exciting proof-point, but it warranted further investigation. What enables some communities to be financially productive while others remain a cost center?
Communities generate revenue, save money and advance competitive advantage. Find out how with this new research study by Leader Networks.
This infographic helps community managers ask the right questions and deliver the right results.
For years, social media marketers have had tools like Hootsuite, Sprinklr, and Hubspot to do their work faster and better. But what about online community managers? We were left to our own devises. We had to track, facilitate, outreach, and report on the impact of our branded community without a tool in sight. So we lost precious time, and suffered frequent burn out, because we had to perform ongoing and critical relationship building and reporting activities by hand. My colleagues and I set out to change that – and we created Network Activator.
It’s no secret that community management is one of the most challenging roles for a knowledge worker. Success relies on minute-by-minute mini decisions, driven by an overall strategy. Great community managers must be equal parts therapist, improv comedian, shepherd, and Navy SEAL. Yet, being great at something often depends more on the things we don’t do, than the things we do. This is how we achieve rock-star status. And this is especially true of community management.
Here are the top 6 things rock-star community managers never do.