“Just Keep Doing What You’re Doing?” Stop, Then Find Your Way
(Social) business strategy means starting with the end in…
Joining the Customer Journey Using Online Communities
The customer journey has long been an integral part of the…
An Interview With Rahul Sachdev, CEO of Get Satisfaction
As part of our ongoing interview series, I had a chance to…
Community Manager Appreciation Day 2015: Looking Ahead and Back
It's that #CMAD time of year again: Hooray for community…
How to Build the Online Community that Builds Trust
Want to build an online community? When you understand the…
The Social Consumer Study and What It Means To Customer Service Professionals
“The pen is mightier than the sword” wrote Edward George…
Why Listening Communities Belong in Your Marketing Strategy
Your content is well-written and well-produced, engaging,…
Gender vs. Generational Divide Tops Findings From The Social Consumer Study
In our latest study, The Social Consumer, we explored the…
Big List 2.0: The Top B2B Online Customer Communities 2014
I am thrilled to share the most comprehensive directory of…
Spotlighting *Your* B2B Online Community – Call for Participation
We decided that it’s time to revamp the list and dig deeper…
Highlights from the 2014 Social Business Benchmark Study
Another summer brings a new set of Social Business…
Social Marketing and Gender Equality through Power Networking: 4 Common Trends Related to Transformation, Power and Influence
The biggest obstacle for women who aspire to business or…
Measuring What Matters: Those Addictive Numbers
I’ve done it. It’s gone. Cold turkey. After years of…