Most community professionals need a better way to show how their online community is giving their business a competitive edge. Because we know the struggle is real, Leader Networks, your source for digital industry research, is doing the first research study on “The Business Impact of Online Communities.”
This study is designed for marketing and community leaders who need to answer increasingly urgent questions about their community expenditure, returns, and operations. The research is an important to you if, like most marketing and community professionals, you struggle with these questions:
–How is your online community impacting your company’s business goals?
–Are you using the right numbers and data to answer the “so what” question?
–Is there a better way to measure and demonstrate the competitive advantage your online community delivers?
–How are other community professionals tracking the business results of what they do?
There are answers…but we need your input!
Once the results are in, the research will help you move beyond vanity and engagement metrics to demonstrate the business impact of online community, showcase the powerful advantages that online communities can provide, make it easier to get budget approval for new software or more team members, and provide insight into what works for other community professionals.
Everyone who takes the survey will be entered into a drawing to win one of five $100.00 gift cards. You’ll also get invite-only access to an exclusive webinar that analyzes the study results for participants.
Participating in the survey gives you early access to study results – results you can use to show your company how online communities drive competitive advantage. Thank you for helping us move this industry forward – and for making all of our communities more successful!
More participation drives better data. Please share this survey with your online community colleagues! Click below to share the survey on Twitter.