Vanessa DiMauro

I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as…

The Social Business era has arrived, and with it, individual customers now have a voice. “Listen to me,“ they shout…

Social has become an integral part of its efforts to achieve superior economic returns from better strategy execution…

What makes some online communities more successful than others? Learn the 5 secrets to success of great communities…

56 online community building lessons learned from 20 years experience, by Vanessa DiMauro, CEO Leader Networks.

Who do you trust? How do companies break through the incredibly high volume of marketing noise to sustain awareness,…

Ironically, as more so-called experts raise their voices, the value of sharing real expertise has only grown–but now…

The corporate intranet is a complex organism. This prettier, younger sister of earlier knowledge management tools is…

Before your organization goes shopping for guidance about your online social initiatives, consider the above and ask…

Buyers of online social products and services face a difficult problem – what is it, exactly, they are purchasing?…

An infographic based on research about CMO and CIO collaboration

You're firm is getting the hang of becoming a socially enabled enterprise. No longer doing isolated skunk works…

The excitement around becoming a socially enabled business is growing! Last year marked a heightened sense of awareness…

Cloud technology is the future. Most of us celebrate the speed and efficiencies it brings. But customer satisfaction…

Organizations are now starting to say, “Hey, communities aren’t a tool. They’re part of our strategic footprint, part…