ffective social business strategies connect people, processes and technologies in ways that strengthen a company’s competitive position and increases the value of its brand experience — not to mention the bottom line — with customers, employees, shareholders, partners and other stakeholders. Here are five big strategic wins an effective social business strategy can deliver:
A month ago (Jan 2011), I had the pleasure of doing an interview on the Social Business Strategy Map with…
Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social…
There is a rather large difference between companies “doing” social and “being” social. For a company to succeed at this new business model, they must learn how to do social and also, enable their people to be social.
Doing social is the imperative part of the equation. This means making plans, defining objectives complete with outcomes, tracking and measuring success and making adjustments to the plan along the way. Most companies start doing social within their marketing and sales departments to drive traffic to their site and raise awareness about their products or services. This usually looks like marketing managers using social tools to broadcast their message to the world.
Starting a strategic social media plan can be overwhelming to a mid-to-large size company. There are a few big questions that often cause organizational paralysis…the most daunting of which is “where do we begin?” followed by “what’s happening that we don’t know about?” But knowledge is a catalyst to action. And, as with the formation of most effective business strategies, you need to understand it in order to set a course of change.