Social has become an integral part of its efforts to achieve superior economic returns from better strategy execution (the Execution Premium).
Spend time with your C-level clients so you can understand their desired outcomes. What are they hoping to achieve from participating in the community? How would they measure success? The path to value from participation will be much clearer for them if you answer these questions together. Take the time to develop a strategy before engaging a C-level audience; they are well worth the investment of time up front to get it right.
Social business is becoming a transformational strategy for companies to get closer to their key stakeholders in innovative ways. ROI, metrics, strategic alignment, operational impact of social business – this is what it is all about!
Leader Networks officially defines an online community
The world of social business continues to evolve. No one considers it a fad anymore.
Social Business maturity models to chart the evolution
A funny but accurate recipe for social media soup
I wrote the article to raise awareness of private social networks from a leadership perspective and provide an opportunity to…
What is the difference between a social media manager and a community manager?