Social has become an integral part of its efforts to achieve superior economic returns from better strategy execution (the Execution Premium).
Spend time with your C-level clients so you can understand their desired outcomes. What are they hoping to achieve from participating in the community? How would they measure success? The path to value from participation will be much clearer for them if you answer these questions together. Take the time to develop a strategy before engaging a C-level audience; they are well worth the investment of time up front to get it right.
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