The first step to becoming an effective social seller is to understand that social selling is a complement to traditional sales methods—not a revolutionary approach that replaces them.
To succeed at social selling, to get the right crowd to your field of dreams focus on the relationship: listen, be useful, build trust. How do you use social to engage?
“We’ll use LinkedIn, Twitter, Facebook to post information and images about what we do and they will flock.”
But is it really that easy or is this a rerun of Field of Dreams?