Social media has finally broken through the “party-girl ceiling” and entered a new, higher level of utility. While some proponents are still mired in work-a-day water-cooler banter, the leading edge has moved on to the creation of content that directly influences how professionals think.
In our just-released Second Annual New Symbiosis Of Professional Networks research study, Don Bulmer and I discovered online communities are emerging as hubs for essential professional knowledge exchange. In some ways, they hearken back to the thought leadership salons of yesteryear – think of the Lyceum or the Bloomsbury Group. Today, however, one could argue the sheer numbers and global scope of online communities may result in concepts that are both better tested and more thoroughly developed than before.