I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools – please do! –but we won’t be quantifying every act of sharing anymore.
Online community management has (finally) risen to the rank of a being a respected and understood profession. Practitioners now have official titles, proper job descriptions, and sometimes even a bit of budget to allocate. And, due to that well-earned honor, we carry a recognized responsibility to be the voice of the customer, partner or employee for the organization. As the champions of human interaction, enabling a vibrant exchange of ideas and shepherding member-created insights to the forefront of the business so they can be acted on in tangible ways is an essential part of the role. And it doesn’t stop here. Due to the elevation of the profession, community managers are experiencing unprecedented levels of visibility within the organization.
Does your IT and Marketing team collaborate on social business projects? Should they? What would happen if they did? What is the impact of IT and Marketing collaboration due to social business? These are the questions that Oracle, Leader Networks and Social Media Today examined in a recent research report entitled Socially Driven Collaboration that explores how each of these groups perceives the opportunity for increased collaboration as their organizations evolve towards becoming socially enabled enterprises. It is rather sizable mixed methods study of 925 Marketing and IT leaders from over 500 organizations around the world from over 20 industries and 52 countries and includes in-depth interviews with Paul Gillin, Shell, Chubb & Son and Whole Foods. While the study report won’t be available for download until next month, I wanted to share some of the highlights and the opportunity to listen to a webinar.
Sorry, the party’s over. The days of social media celebration are gone. It’s not as if a random collection of “Likes” and “followers” had any real meaning but, hey, it was fun to watch the cool kids all get drunk at the bar of social media promises.
It’s time to sober up and put the kids to work. Business executives, in the parent role, have arrived on the scene and are calling for more focus on business goals and authentic measures of success. The caretakers are taking a hard line as social business enters young adulthood. So how do the kids win the trust of those parents in the executive suite? Where is the Kevin Bacon for this social media “Footloose” story? Learning to think critically about business concerns and addressing the needs of the business execs is the burning question for today.
What is the difference between a social media manager and a community manager?
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Will the online community be public, gated or a hybrid (largely public with a private, members-only area)?
Useful, usable and engaging, these are the qualities that successful online customer communities are made of. But, while all…