Millennials: can’t live with them, can’t run a business without them. At least, that seems to be the pervasive point of view. But no matter how you slice it, they are in the workplace and are the future of business as we know it. Their rules, their ways, will all become the new normal as boomers age out of the workplace.
Many companies I work with are dealing with the changes needed to incorporate the Millennial customer or the Millennial staffer, especially when they are more likely to become brand evangelists or detractors online. Millennials have a voice and a social media account, and they certainly know how to use them. They are, in fact, a driving force behind many of the new tools being adopted by organizations – from wanting IT support for increased numbers and types of devices to advocating for company adoption of social CRM systems, so the voice of the (Millennial) customer can be integrated into customer care programs.