A funny but accurate recipe for social media soup
There are different reasons why people participate in online communities. Not one size of inspiration fits all online community members. People tend to respond better to appropriately designed reward stimulus. Simply put, if they get what they need online, they will be more likely to continue their participatory acts. And, as any seasoned community manager knows, without the active posters, the community is just a content shell. Post-less communities don”t serve the customer needs as well as an active community does, especially within the B2B world as engagement is a main measure of social business success. So, when designing scalable engagement programs it is critical to first typify the categories of membership into profiles or personas in order to encourage and reward them for their online visibility.
I have been thinking a lot about shopping lately. Granted it’s time for a new spring wardrobe, but more importantly,…
While the tools have evolved, many of the best practice tenets remain the same. Building an online community is like getting a puppy – exciting at first, but hard work thereafter! So the question at hand is how to keep your community alive and thriving. Or, on the flip side, here are the top 15 ways to (inadvertently) to kill an online community:
This is social business.
Cheers to all my fellow community builders who have also done this dance online! At the end of the day, online community building is about the humanness of it all as we solve problems, share experiences and ideas and ultimately model behaviors to help others learn how to use this brave new world.
There has been a lot of buzz lately about the number of failed online communities litter the web. In fact,…