New Research Report: Keys to Community Readiness and Growth. Of the more than 400 marketing and community practitioners who participated in the study, two-thirds are currently running a branded online community, and one-third are considering one but haven’t launched one to date. Study participants came from both business to business and business to consumer organizations and ranged in size from under 100 to over 50,000 full-time employees.
Today, we’re kicking off the Online Community Readiness and Growth Survey. This survey will focus on providing community builders the tools they need to launch successful branded online communities, examining such burning questions as:
What are the best approaches for selling the community internally and gathering executive support?
What should the focus of community strategy and operations be, and what has worked for others?
What factors go into choosing the best platform for the execution of community strategy?
How do the most successful organizations support community professionals?
What technical and tactical pieces need to be in place before launching an online community?
It’s no secret that community management is one of the most challenging roles for a knowledge worker. Success relies on minute-by-minute mini decisions, driven by an overall strategy. Great community managers must be equal parts therapist, improv comedian, shepherd, and Navy SEAL. Yet, being great at something often depends more on the things we don’t do, than the things we do. This is how we achieve rock-star status. And this is especially true of community management.
Here are the top 6 things rock-star community managers never do.
In every corner of an organization, the idea of having an online community is brought up. But often, the idea remains just that – an idea – because starting the journey seems daunting. How should we begin to build the business case for it? What are the steps to get started? How can we translate the hard-to-explain-and-grasp benefits of community into a comprehensive and convincing plan? What lessons can be learned from others who have succeeded? To answer these questions and more, we are sharing a detailed roadmap to set you firmly on course!
Your content is well-written and well-produced, engaging, even useful. But is your audience really paying attention? We all know what it’s like when someone won’t stop talking — it’s very hard to stay engaged. Have you tried listening to your audience instead?
We decided that it’s time to revamp the list and dig deeper in the hopes to provide even more nuanced and generative research about the spectrum of B2B communities, and to highlight those that are knocking the ball out of the park.
Cue the 2014 B2B Customer Communities Research Project! Our mission is to collect and share information about B2B community powerhouses and shine the spotlight on these community building heroes. We’ll be compiling another list and following up with the most intriguing communities for case studies.
Community management burnout – its impact and how to avoid it – is an evergreen topic at every gathering of social media practitioners. It is a tough, never ending job that knows no bounds. This is one of the reasons why turn-over in this position is quite high, indeed. Recently, I was talking with my colleague Jessica Fish about this issue after returning from a recent conference for community managers in NYC. We all know the problem exists, however until the typically online community scales their resources to offer their fierce leaders some breathing room, it remains a job hazard. Jessica is a community engagement specialist and brings her Masters Degree from Harvard Divinity School (in conflict resolution no less) to identify ways that those on the social treadmill of performance can take care of themselves. Here is her sage advice….
What makes some online communities more successful than others? Learn the 5 secrets to success of great communities and community managers.
56 online community building lessons learned from 20 years experience, by Vanessa DiMauro, CEO Leader Networks.