I am thrilled to share the most comprehensive directory of B2B online customer communities on the web and perhaps even the planet! We published our first Big List in 2011 and just finished an exhaustive period of research and review to bring you the following 106 dynamic communities.
56 online community building lessons learned from 20 years experience, by Vanessa DiMauro, CEO Leader Networks.
The finest social business leadership team or community manager can benefit from a little outside guidance, fresh ideas, new perspectives and best practices to keep the social business machinery humming. The good news is that successful communities can perform even better, and laggards can make significant improvements, when the right strategic, tactical, operational, technical and organizational changes are implemented.
That’s the key: identifying and implementing the right changes to keep your community on track. What kind of activities, practices and behaviors should be assessed to ensure it is healthy and operating efficiently to generate the greatest returns? There are well over 120 checkpoints to assess an online community’s strengths, weaknesses and opportunities for growth and greater success.
The boundaries between the physician – patient relationship have always been difficult as the relationship is based on trust, intimacy…
As I sit at my desk thinking about a new blog post topic, I struggle to write. Not because of…
Failure. It’s not a word anyone likes. Yet it is common occurrence with innovation projects. When projects fail, there’s a natural inclination to avoid looking for the reasons why. This is especially true for online customer communities. A failure with customers (Ouch!) is far more painful than any internally-facing problem, because it touches the people and companies that are core to the organizations’ success.
Times have changed and communities, advanced. We live in a world where we can gain instant access to connections and information about everything from a specialist’s point of view to travel suggestions to how to fix a fussy smartphone app. These changes are unarguably for the better. However, there are core principles about online community that John Coate’s presentation — indeed, his whole body of work — remind us are a fundamental part of whatever flavor of online community building we do. Starting in 1992, and revised twice since, Coate’s wrote an essay called “InnKeeping in CyberSpace” which still serves as an up-to-the-minute guide to online community best practices.
So no to social media muddle and focus on the customer journey.
So here are 10 things I think a skilled community manager brings to the organization – and the community – they support: