Our Services

We offer a variety of consulting, research and training services to organization seeking to understand, leverage and build social media programs -- From rich online community planning and operations guidance, community revistalization program to customer research about social media users and needs to in-house "how-to" training on how your employees can use social media to effectively use social media to strengthen your presence online. 

Web 2.0 Strategy and Planning

• Strategic planning and roadmaps
• Market and audience profile and targeting
• Digital impact and online reputation management programs
• Custom research and advisory services
• Survey research

Networks and Communities: Launch and Growth

• Strategic assessment and planning
• Member acquisition and outreach planning
• Information architecture audits
• Technology evaluation and selection
• Content/editorial strategy and planning
• Member engagement programs
• Governance policy and best practice

Networks and Communities: Evolution and Maturation

• Member impact assessment
• Site review and metrics evaluation
• Community moderation training and support
• Executive producer and steering committee support
• Next-generation and evolution planning

Jumpstart Strategic Workshop

For clients who need to get the ball rolling building a community strategy or business case, Leader Networks offers an intensive one-day workshop. At the workshop, we get decision makers around the table and work with them to:

• Refine their strategic intentions behind proposed community interactions
• Align potential community outcomes with their strategic business plan
• Impart an in-depth understanding of community best practices and common mistakes
• Create a clear road map for community building and digital interaction that outlines governance, branding, content, participants, technology, growth, and budget planning
• Analyze revenue generation and business model planning

In-House Social Media Staff Training & Coaching
Sometimes, a mid to large organization doesn't want to create an online community, but wants to learn how to best leverage social media to their company's advantage. Leader Networks provides training sessions on the rules of engagement for participation in social media which covers best practices, corporate policies, an overview of best networking tools and techniques, and clear guidelines for how staff can get started and grow their social media footprint for the benefit of the organization. We also offer social media coaching sessions to marketing executives looking to infuse their B2B marketing programs with purposeful use of social media.