Online communities deliver significant business benefits – but community leaders struggle to measure value using the metrics that business and financial stakeholders care about. That’s a message we heard loud and clear when we surveyed more than 270 marketing and community professionals for a recent research study.
To help community leaders link community performance with business impact – we created a new guide and framework: “How to Measure the Business Impact of Your Online Community.”
The guide and framework arm community leaders with the ultimate list of community performance questions – and ways to answer them with metrics that matter. Marketing and community leaders can use these tools to:
- Align community metrics with business goals
- Benchmark current community impact and track progress over time
- Demonstrate success in the quantitative terms that make business and financial executives sit up and take notice
- Make a case for more resources and more funding
The 15+ page guide also walks you through the key steps you should follow to determine what matters most to your business and to choose metrics that show how your community advances those goals.