Customer Intimacy on Steroids: Why B2B companies need to build customer communities

In order to thrive in today’s competitive market, more and more companies are using online communities to nurture their relationships, both internally and with customers. Recently a small but fast-growing number of B2B companies are using a whole new mechanism for nurturing customer relationships: online communities. This article explore the strategies and benefits that online communities have brought to organizations. Learn how companies like LexisNexis, SAP, and the Palladium Group are experiencing sizable impacts from their gated virtual communities.

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