The Business Impact Of Online Communities

In this study, we surveyed nearly 300 US marketing and community leaders to answer these three key questions:

  1. How is online community impacting business goals?
  2. Are communities using metrics that resonate with business stakeholders?
  3. Is there a better way to measure and demonstrate the competitive advantage your online community delivers?

Find the answers in our report, plus the Community Impact Framework, a ground-breaking resource which for the first time, gives marketing and community leaders a set of measures and metrics/KPIs that they can use to track and prove the business impact of their community – using vocabulary and methods that resonate with financial and business stakeholders.

Download the report and the Community Impact Framework

Loader Loading...
EAD Logo Taking too long?
Reload Reload document
| Open Open in new tab

Download it as a PDF/Doc