With the rise of digital technologies, the potential for associations to reach and engage more members has grown exponentially. But this reality leads to some burning questions: What should associations do to thrive in today’s brave, new digital world? What are the key goals, success factors, and challenges associations face when they undergo digital transformation?
To get the answers, Leader Networks and Fusion Productions collaborated on a brand new research study: “The Future-Proofed Association.” We reached out to nearly 90 leaders of associations to explore their strategic goals, where they’re currently focused, and where they need to be.
Spoiler alert! The key finding from this study is that that most association leaders think that digital is strategic to their marketing efforts – but the majority don’t think they can successfully make the digital leap.