Industries

Leader Networks has real-world, hand-on experience in several industries, including:

• High Tech >
• Media, Analysts, and Publishing >
• Financial Services >
• Healthcare and Life Sciences >
• Telecom/Wireless >
• Professional Services >

High Tech

Many high tech organizations are challenged to provide world-class technology support and product development resources to customers and partners.  Integrating service, sales, and R&D resources into an online community creates a meaningful dialogue – one that supplements the limited face time afforded to customers at trade shows and user group events. High tech companies can also leverage online communities to co-create future products and services that meet and exceed customer needs. Leader Networks is working with numerous market leaders in the high tech arena. We show our clients the community practices that work in this industry, outline ways governance can ensure that assets are leveraged appropriately, provide interaction models and content practices that address constituent needs without taxing resources, and develop membership outreach and online community development strategies. Our high tech clients include Cognizant and EMC.

Media, Analysts, and Publishing

Content and conversation go hand-in-hand in a successful B2B publishing environment. Yet, few organizations have the digital experience and resources to create a comprehensive media plan that taps the power of Web 2.0 technologies. Online communities can foster collaboration between readers and content creators, drive active awareness of hot trends through crowdsourcing, and push information to readers in a heartbeat. Leader Networks understands the publishing industry culture as well as its challenges and goals. We have built successful communities and professional networks that enable media, analyst, and publishing organizations to talk to – and with – their readers. The result?  Better content, fresh insight, more subscribers, and additional online revenue streams. Clients include TowerGroup and The Advisory Council.

Financial Services

Whether its banks or brokerages, mutual funds or mortgages – financial services companies can leverage online communities for two-way conversation and online customer care. Communities enable product and service cross-sell and up-sell opportunities by quickly ramping up the client's knowledge base. They also ease the burden of client relationship management by creating personalized online channels. And they provide an invaluable source of insight to drive new product and service development. Leader Networks helps financial services clients extend their trusted advisor role to constituents – striking the balance of personal and private interaction with general advice, peer community interaction, and professional networks. Our clients include Trader Monthly and Manning & Napier Information Services.

Healthcare and Life Sciences

When lives are at stake – and cycle times are short – the ability to interact with and learn from your constituents is invaluable. Online communities ensure that users get the information they need – and provide life sciences and healthcare companies with a valuable conduit to user experiences. Leader Networks has experience building public communities for health-oriented sites, as well as private, membership-only communities for healthcare professionals, and internal private communities that enable project teams and executives to share information. Clients include WEGO Health, Sermo, and Diversified Communications.

Telecom/Wireless

The telecom/wireless industry moves at the speed of light. By the time information appears in industry publications, it's old news. With online communities, executives keep their fingers on the pulse of the latest initiatives, new developments in products and services, and bleeding-edge advancements in the industry. By bringing buyers and sellers together in this industry, companies can create a powerful platform for discourse and collaboration – and generate additional revenue from sponsors and partners. Leader Networks has in-depth experience in the telecom/wireless world. Our clients include INmobile.org, an exclusive community whose members include executives from carriers such as Verizon Wireless, content providers such as Walt Disney, and handset makers such as Nokia.

Professional Services

For professional service providers, the trick is to sustain their relationship with clients throughout a lengthy sales cycle. Online communities and peer networks are a compelling solution to the problem. They enable professional services firms to demonstrate their long-term value to clients by providing thought leadership and showcasing services. They are also an additive way to scale a customer care program and involve clients in the services development lifecycle. Leader Networks has a wealth of experience in creating online communities and networks that help our clients engage their clients – to co-create services, to cross-sell and up-sell, to gather competitive intelligence, and to foreshadow trends. Our clients include Digital Influence Group, Larstan Business Reports, Lexis-Nexis Martindale Hubbell, and the Patricia Seybold Group.