Future Proofing Advisory Services
How can your company move from a survival strategy for going to market to one that is ready for future market shifts. To be prepared for whatever comes your way, you have to future proof your business. We help you…
- Create a roadmap that takes you from where you are today to where you want to be in the future
- Implement a repeatable approach to anticipate – and react to – inevitable market changes
- Continuously improve your ability to change and increase revenue and profitability
How will you know if your new digital initiative will bear fruit with your customers? How can you assess what your competitors are up to – or where your market is headed? In a word: research.
- We offer a range of research services to help you shape your digital business strategies – including voice of the customer research, industry and go-to-market research, competitive intelligence, new product development research, and customer validation studies.
- Using a flexible mix of proprietary methodologies and proven techniques, we deliver the data you want and the insight you need to make more informed business decisions and drive business growth.
Thought Leadership Content
In the digital age, buyers conduct initial research on solution options long before the first communication with a sales rep. Thought leadership content can have a big impact on their decision-making process – and on their perception of your brand.
- We help you create thought leadership content for inbound marketing.
- Using a proven editorial process, we work with the thought leaders in your organization to establish points of view on the issues that matter most to your target audience.
- We identify topics, shape your stories, conduct research, and create thought leadership content in multiple formats – including white papers, ebooks, bylined articles, and blog posts.
Speeches and Events
Need a keynote address or a high-impact briefing for a private executive event? Want to keep your team or conference attendees up to speed on the ever-changing digital and social landscape? We’re here to help.
- Our work with clients across a variety of industries gives us a unique, behind-the-scenes perspective on the current – and future state – of digital and social business.
- Our Founder and CEO, Vanessa DiMauro, is a recognized authority on digital business who has addressed audiences around the world – from conducting executive education sessions with Fortune 500 companies and headlining at leading industry conferences to delivering webinars for publications such as Social Media Today and HR.com.
- She is available for keynote addresses, panel moderation, in-person corporate events, and webcast and podcast presentations.