Will the online community be public, gated or a hybrid (largely public with a private, members-only area)?
Social snacks are digital tidbits of information, ideas and personal presence which offer a quick taste of an online community’s…
When confronting a complex issue or decision in the absence of certainty, groups will often move to the lowest common point of familiarity — usually something concrete and specific. In tech and marketing organizations, this is called “the valley of the tools.” So it is with social; everywhere you turn there is a marketing manager or millennial intern reporting (loudly) that the company needs a … (insert social tool name here.) But these advocates and tool suggestions are often rooted in a desire to play with new things and carve out a mini-speciality, and are just as often completely disconnected from company business goals and strategy.
Our series on Social Business Readiness is intended to focus attention on performing the due diligence needed to understand if key departments are ready to innovate and implement social business solutions within their functional areas. Managers of those functional departments ignore this step at their peril. Few initiatives can boomerang and create chaos as quickly as an ill-considered and haphazardly implemented social media effort.
ocial media is all about marketing, right? Wrong. Marketing has been advancing the role of social media in business quite actively for some time, and are likely to have evolved social media use and experimentation ahead of the other lines of business. However, best practice often reveals that the most successful marketing programs offer a blended approach of traditional and social media driven programs. To strike the right balance in a social strategy informed by marketing, consider the following questions as part of the due diligence process:
In order to play a leading role in social business, the IT function can create a purpose-driven social tool kit in support of the business goals of the organization. Factors to consider include:
Does IT management have a seat at the table when it comes to the formation of a social strategy?
Has IT been given the charter to perform due diligence on social tools and create a standardized list of tools approved for use within the organization?
Does the list of approved social tools include an appropriate range of capabilities? Mobile social networks? Video and voice over IP? Location services? Secure communications?
Do the tools support the needs of the the business? How many tools do you have? Do you know the purpose of the tools? Are they current? Has the social tools list been reviewed or revised in the past 6 months?
Is your technical support staff up-to-speed and capable of supporting your social tool users?
Human resources are the people finders and keepers. Responsible for more than just hiring and exiting employees, they are often…
I have been thinking a lot about shopping lately. Granted it’s time for a new spring wardrobe, but more importantly,…
A month ago (Jan 2011), I had the pleasure of doing an interview on the Social Business Strategy Map with…