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The first step to becoming an effective social seller is to understand that social selling is a complement to traditional sales methods—not a revolutionary approach that replaces them.
Your guide to doing inclusive marketing – the right way!
But when it comes to using social media to build business relationships, many women come up short. They question what digital networking tools can do for them and often misunderstand the ways that these tools can serve as an extension of our in-person professional networks.
This is a huge missed opportunity. But perhaps women are shying away from these platforms because they don’t know how to use social networking tools strategically? And maybe, although they can work a room with the best of them, they find the digital networking process daunting and mysterious. Relax. Successful networking has always been about connecting – people to people and people to data. Now it’s being done through technical means.
To succeed at social selling, to get the right crowd to your field of dreams focus on the relationship: listen, be useful, build trust. How do you use social to engage?
“We’ll use LinkedIn, Twitter, Facebook to post information and images about what we do and they will flock.”
But is it really that easy or is this a rerun of Field of Dreams?