Social media’s value to CMOs for competitive advantage
social media marketing
Your guide to doing inclusive marketing – the right way!
Marketers have more career choices and growth opportunities than they have in decades, and marketing, compared to other departments, is perceived as a hotbed for innovation. That’s the good news.
The bad news is that we’re focusing on one small slice of innovation and learning: marketing technology. If we focus too much energy on technology, what growth opportunities will we miss?
To succeed at social selling, to get the right crowd to your field of dreams focus on the relationship: listen, be useful, build trust. How do you use social to engage?
“We’ll use LinkedIn, Twitter, Facebook to post information and images about what we do and they will flock.”
But is it really that easy or is this a rerun of Field of Dreams?
At the Social Shakeup conference in Atlanta (hosted by Social Media Today) I was delighted to participate in a keynote panel with Jeff Dachis and Renee Ducre to talk about the future of social business. A video of the session was just posted online so I am sharing it here as I think we covered some interesting ground.
Another summer brings a new set of Social Business Benchmark study results! For the past three years, in partnership with the Society for New Communications Research (SNCR), we at Leader Networks, conduct an ongoing study on the impact social practices are having on organizations. Unlike the other studies that focus mainly on social media marketing, we examine the social footprint across four important areas: Strategic intentions, operations, staffing, governance and organizational impact.
The biggest obstacle for women who aspire to business or political leadership continues to be equal access to power and money: access to people with the power; access to people with the money. I am a strong believer in working with both men and women to close this gap. It just won’t go away by itself.
How do these two worlds intersect? Quite easily, it turns out. Four trends have emerged that appear repeatedly in both my worlds.
I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools – please do! –but we won’t be quantifying every act of sharing anymore.
Listen up! Put down that smartphone, stand up, raise your right hand and repeat after me: 1) I promise to…