The first step to becoming an effective social seller is to understand that social selling is a complement to traditional sales methods—not a revolutionary approach that replaces them.
Social Business Strategy Map
Beautiful. Visionary. Witty. Feminist. Passionate. Loved. Robin Fray Carey danced on the stage of life. She changed created the social media industry. Her love of her family and her work was the passion that drove her to be the industry icon she became. She had the power to convene.
Your guide to doing inclusive marketing – the right way!
But when it comes to using social media to build business relationships, many women come up short. They question what digital networking tools can do for them and often misunderstand the ways that these tools can serve as an extension of our in-person professional networks.
This is a huge missed opportunity. But perhaps women are shying away from these platforms because they don’t know how to use social networking tools strategically? And maybe, although they can work a room with the best of them, they find the digital networking process daunting and mysterious. Relax. Successful networking has always been about connecting – people to people and people to data. Now it’s being done through technical means.
Marketers have more career choices and growth opportunities than they have in decades, and marketing, compared to other departments, is perceived as a hotbed for innovation. That’s the good news.
The bad news is that we’re focusing on one small slice of innovation and learning: marketing technology. If we focus too much energy on technology, what growth opportunities will we miss?
And yet despite all the strategic planning most firms to progress or grow sales, marketing, and operations, they forgo including their digital footprint. The trend that we are seeing especially with mid to large sized organizations is that… social business activities at some firms aren’t aligned … With anything! For those firms, “doing” is all that counts. And a digital muddle is the result. Defining the audience, matching social business methods and messaging to the audience, creating compelling content for engagement and measuring success — all of these are part of the doing. But if these efforts do not advance the firm’s strategic goals? Wasted time, effort and investment are the only real outcomes.
At the Social Shakeup conference in Atlanta (hosted by Social Media Today) I was delighted to participate in a keynote panel with Jeff Dachis and Renee Ducre to talk about the future of social business. A video of the session was just posted online so I am sharing it here as I think we covered some interesting ground.
Another summer brings a new set of Social Business Benchmark study results! For the past three years, in partnership with the Society for New Communications Research (SNCR), we at Leader Networks, conduct an ongoing study on the impact social practices are having on organizations. Unlike the other studies that focus mainly on social media marketing, we examine the social footprint across four important areas: Strategic intentions, operations, staffing, governance and organizational impact.