According to the research, people spend most of their time online with colleagues in professional networks (41%), followed by friends, family and experts. Only 13% report spending the most time online with their family. Seems the closer the relationship probability, the less time online is shared. In the survey, we had an “Other” category and it was interesting that the most common fill-ins pertained to business; most popular fill-ins included customers, prospects, and clients. Business use of social networking is definitely top-of mind for many users. We then poked around a bit to learn how, if at all people’s use of social media channels varied by relationship. There is a significant different in what channel people choose to reach others in their lives.
Social business is dynamically changing the face of human interaction and communications globally. The emergence of new social behaviors and…
Interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways thanks to the advent…
I have been thinking a lot about shopping lately. Granted it’s time for a new spring wardrobe, but more importantly,…
Social media has finally broken through the “party-girl ceiling” and entered a new, higher level of utility. While some proponents are still mired in work-a-day water-cooler banter, the leading edge has moved on to the creation of content that directly influences how professionals think.
In our just-released Second Annual New Symbiosis Of Professional Networks research study, Don Bulmer and I discovered online communities are emerging as hubs for essential professional knowledge exchange. In some ways, they hearken back to the thought leadership salons of yesteryear – think of the Lyceum or the Bloomsbury Group. Today, however, one could argue the sheer numbers and global scope of online communities may result in concepts that are both better tested and more thoroughly developed than before.
I am proud to introduce the results of the 2nd annual New Symbiosis of Professional Networks research study by The Society for New Communications Research (SNCR); a benchmark on the impact of social media on enterprise decision-making.
The study is a result of collaboration between my co-researcher Don Bulmer and me as part of our fellowship with SNCR. We have also benefited greatly from the analysis of my colleague at SAP and senior fellow at SNCR, Peter Auditore.
In the first study we focused on professionals’ use of social media—and it all comes back to the strength of the relationship. Human relationships and peer-to-peer decision-making are inherently interrelated. Professional networks facilitate vast interactions, connections, and networks of people by enabling collaboration anywhere and at any time.
The B2B online community may be the forgotten partner of the glitzy, headline and spotlight-grabbing B2C communities at the center…
Millennials: can’t live with them, can’t run a business without them. At least, that seems to be the pervasive point of view. But no matter how you slice it, they are in the workplace and are the future of business as we know it. Their rules, their ways, will all become the new normal as boomers age out of the workplace.
Many companies I work with are dealing with the changes needed to incorporate the Millennial customer or the Millennial staffer, especially when they are more likely to become brand evangelists or detractors online. Millennials have a voice and a social media account, and they certainly know how to use them. They are, in fact, a driving force behind many of the new tools being adopted by organizations – from wanting IT support for increased numbers and types of devices to advocating for company adoption of social CRM systems, so the voice of the (Millennial) customer can be integrated into customer care programs.
The influence of the social channel is increasing exponentially — ignore it at your peril. Today’s successful enterprises need to carefully monitor their brands in the social sphere. They should track upswings and downturns in customer behavior and explore how consumers perceive their brands both before and after the launch of marketing campaigns. Monitored and managed effectively, what your customers are saying about your firm, your brands and your competitors is a strategic asset. Customer intimacy and social reputation awareness are no longer a nice-to-have in the social business world — it’s the key to keeping your customers and building a better bottom line.