The Conference Board’s SNCR Fellow Community is researching fake news to explore businesses’ contribution to the problem and what the marketing and communications communities can do about it.
With the rise of digital technologies, the potential for associations to reach and engage more members has grown exponentially. But this reality leads to a burning question: What should associations do to thrive in today’s brave, new digital world?
In our latest research study, “The Business Impact of Online Communities,” we found that almost half (49%) of communities report revenue gains from their online community. This is an exciting proof-point, but it warranted further investigation. What enables some communities to be financially productive while others remain a cost center?
Communities generate revenue, save money and advance competitive advantage. Find out how with this new research study by Leader Networks.
“The Business Impact of Online Communities” study
The Big List of B2B Online Customer Communities is the most comprehensive list of online B2B customer communities in the world.
New Research Report: Keys to Community Readiness and Growth. Of the more than 400 marketing and community practitioners who participated in the study, two-thirds are currently running a branded online community, and one-third are considering one but haven’t launched one to date. Study participants came from both business to business and business to consumer organizations and ranged in size from under 100 to over 50,000 full-time employees.
A new study to find the keys to community readiness and growth
Your content is well-written and well-produced, engaging, even useful. But is your audience really paying attention? We all know what it’s like when someone won’t stop talking — it’s very hard to stay engaged. Have you tried listening to your audience instead?