by Vanessa DiMauro and Ryck Lent Last week I blogged about how to build an online community and offered a…
While the tools have evolved, many of the best practice tenets remain the same. Building an online community is like getting a puppy – exciting at first, but hard work thereafter! So the question at hand is how to keep your community alive and thriving. Or, on the flip side, here are the top 15 ways to (inadvertently) to kill an online community:
This is social business.
Cheers to all my fellow community builders who have also done this dance online! At the end of the day, online community building is about the humanness of it all as we solve problems, share experiences and ideas and ultimately model behaviors to help others learn how to use this brave new world.
Spammers and overt sales people peddling low-end transactions — “buy my thing” — are a plague that has overrun LinkedIn…
Hurray! We are reaching a point in the evolution of social media where clear definitions are starting to emerge in support of our practice. I have often blogged about the differences within online community building – how there are different types of communities and each unique flavor deserves its own strategy and operational plan in order to succeed. In other words, not all online communities are alike and shouldn’t be treated as such.
The Community Manager is unlike any other position in the technology and online world. Rather than managing hardware or software, products, services or content, the Community Manager manages behaviors and interactions among the community’s members — readers, clients, prospects, analysts — whomever your community is designed to engage. It’s all about the members, which means it’s about managing people. More specifically, successful community management is about guiding those aspects of interpersonal interactions online that lead to greater engagement — both the quantity of interactions between members (member-to-member) and between the member and the community or company (Company/Community-to-member). There is a lot of demand for community managers of late, and I have been called upon to share my thoughts on what the community manager role really encompasses.
I am growing weary of all this social media silly talk about trust and friendship as it applies to professional collaboration online. I have online “friends” in my knitting community and my travel community, for example, but my professional networks do not yield friendships in the real, down-and-dirty, share a beer or drive me to the airport at 5am kind of way.
The rules of engagement for professional networks are different. The presumption of trust and the goals of achieving trustful relationships on professional networks should be reexamined. The current model of striving for trust online in professional settings is fundamentally unachievable. Nothing in the world will replace a good old-fashioned face-to-face handshake or a business dinner, where stories can be shared and the gritty nuances of the project and the politics are revealed. This is how professional trust and intimacy develops.
Not all communities will be victorious in the long run. But, if you can provide a point of connection between your members – focusing on member-to-member collaboration in addition to member-to-company communication, have well defined business goals, features that serve the membership well, and a critical mass of engaged members, you have a powerful recipe for success. And remember, most laboring communities are not d0-it-yourself projects! So, be sure to give us a call – Leader Networks offer an Online Community HealthCheck where we examine your community against good practice, and offer practical, actionable fixes to right your course!
There has been a lot of buzz lately about the number of failed online communities litter the web. In fact,…