Influencer marketing in the B2B world is a viable strategy, and there are real influencers out there who can help you achieve real marketing and business results. But they are not all created equal. Pick the wrong type of influencer and you won’t get the return you’re after.
Remember back in January when I predicted that, in 2018, more and more companies would hire knowledge managers? My crystal ball has served me well. We’re only a few months into the new year and a quick search of Indeed.com shows hundreds of KM jobs at big-name companies like Liberty Mutual, Comcast, Bristol Myers Squibb, Bain, Best Buy, Dana Farber, and Goodwin Proctor.You just might be a knowledge manager and not know it!
Learn three ways you can grow your KM role to become (even more) indispensable.
Vanessa DiMauro, CEO of Leader Networks has released her marketing predictions for 2018. The quick take is
1. Organizations now have the technology, tools, and thinking to integrate the customer experience with their business models.
2. Look for companies to leverage their communities to sell more humanistically—boosting customer satisfaction and retention.
3. In 2018, more companies will hire knowledge managers to ensure that resources can be tapped to meet customer needs.
Too many marcom tools to deal with? What’s a #CMO to do? Start with strategy says Vanessa DiMauro, CEO of Leader Networks and follow this process to make sense of the technology options. Learn the 5 step process here…
If you run an intranet, or a customer or partner community, you may have been following the recent M&A activity in the social software space involving Jive Software.
In June, Jive – which offers Jive-n for internal intranets and Jive-X for use in external customer and partner communities — was sold to a private Texas investment firm, Aurea, for $462 million.
Two months later, Aurea flipped Jive-X to Lithium Technologies, a San Francisco-based provider of online community and social media management software. While these deals point to a growing awareness of the size and strength of the enterprise social software market — expected to nearly double to $49.5 billion in 2021, according to Markets and Markets — the Jive-X acquisition by Lithium, one of its main competitors, could have huge implications for those Jive-X and Lithium customers who are wondering what will happen next. Read more to find out…
How do online communities help business?
It’s a simple question without simple answers. During an SMT Live tweetchat last month, which I co-hosted, community builders from around the globe cited several ways businesses can reap what they invest in online communities.
I’ve been focused on this question for more than two decades, driven to better understand the ways organizations derive benefits from their communities. Through my research, I’ve identified six distinct ways that firms can benefit from community, and serve their customers better.
Because customers can engage digitally with companies at lightening speed, they expect the same in return.
The Conference Board’s SNCR Fellow Community is researching fake news to explore businesses’ contribution to the problem and what the marketing and communications communities can do about it.
To help community leaders link community performance with business impact – we created a new guide and framework: “How to Measure the Business Impact of Your Online Community.” It provides the ultimate list of community performance questions – and ways to answer them with metrics that matter.
With the rise of digital technologies, the potential for associations to reach and engage more members has grown exponentially. But this reality leads to a burning question: What should associations do to thrive in today’s brave, new digital world?