The first step to becoming an effective social seller is to understand that social selling is a complement to traditional sales methods—not a revolutionary approach that replaces them.
You Say You Want a (Customer Experience) Revolution?
The customer has been king for a while, but he certainly hasn’t had a castle. To date, there hasn’t been a single, unified place where a company or organization can interact with the customer, listen to his desires, and orchestrate the fulfillment of his needs. Now, new research conducted by Leader Networks and CMX Media suggests that a customer experience revolution is underway and that the customer has been ensconced in his rightful place: the online community.
New Report: Keys to Community Readiness and Growth
New Research Report: Keys to Community Readiness and Growth. Of the more than 400 marketing and community practitioners who participated in the study, two-thirds are currently running a branded online community, and one-third are considering one but haven’t launched one to date. Study participants came from both business to business and business to consumer organizations and ranged in size from under 100 to over 50,000 full-time employees.
2016: Welcome to the Year of Social Business Strategy
Social Business Strategy Map
Robin Carey Danced on the Stage of Life
Beautiful. Visionary. Witty. Feminist. Passionate. Loved. Robin Fray Carey danced on the stage of life. She changed created the social media industry. Her love of her family and her work was the passion that drove her to be the industry icon she became. She had the power to convene.
The 10 Most Important Questions for Community Managers to Ask
This infographic helps community managers ask the right questions and deliver the right results.
Online Community Managers: A Tool of Our Own!
For years, social media marketers have had tools like Hootsuite, Sprinklr, and Hubspot to do their work faster and better. But what about online community managers? We were left to our own devises. We had to track, facilitate, outreach, and report on the impact of our branded community without a tool in sight. So we lost precious time, and suffered frequent burn out, because we had to perform ongoing and critical relationship building and reporting activities by hand. My colleagues and I set out to change that – and we created Network Activator.
Who’s Afraid of Digital Networking?
But when it comes to using social media to build business relationships, many women come up short. They question what digital networking tools can do for them and often misunderstand the ways that these tools can serve as an extension of our in-person professional networks.
This is a huge missed opportunity. But perhaps women are shying away from these platforms because they don’t know how to use social networking tools strategically? And maybe, although they can work a room with the best of them, they find the digital networking process daunting and mysterious. Relax. Successful networking has always been about connecting – people to people and people to data. Now it’s being done through technical means.
Announcing: Online Community Readiness and Growth Research Study
A new study to find the keys to community readiness and growth
