What We Do

Leader Networks helps companies create professional peer networks and online executive communities. More specifically, we work with Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) to help them navigate the rules of online social media, understand online best practices for customer care, identify the tools that will achieve their marketing and customer care goals, and help them avoid the pitfalls associated with Web 2.0 technologies.

Our Approach

Our unique approach sets us apart from digital media agencies, tool vendors, and other consulting firms. We have a focused process that starts with a solid understanding of our clients' business objectives. Then, we map their strategy to the appropriate Web 2.0 tools and broker the dialogue between marketing and IT – so that strategy and implementation are aligned and productive. Next, we build in the metrics and measurements that will gauge the success of our solutions. And we develop governance, operational planning, and growth models that will keep the solution on track. Along the way, we find answers to the tough questions facing our clients: Who will moderate the community? Will it generate revenue? How much? Who's in charge of content planning? What about sponsorship? With our approach, clients don't end up with a faddish 2.0 tool bolted to their Web site – they walk away with an online customer care engine that facilitates information exchange, supports R&D, promotes thought leadership, and drives sales.