Leader Networks helps organizations create professional peer-to-peer networks and B2B online communities. More specifically, we work with leadership teams - including line-of-business & functional executives and IT - to help them navigate the rules of online social business, understand online best practices for engaging key external constituencies (e.g. customers, partners, suppliers), identify the tools that will enable their business objectives, and help them avoid the pitfalls associated with Web 2.0 technologies.
Our unique approach sets us apart from digital media agencies, software suppliers, and other consulting firms. We have a focused process that starts with a solid understanding of our clients' business objectives. Then, we map the appropriate Web 2.0 tools to the strategy and broker the dialogue between functional and line-of-business executives so that strategy and implementation are aligned. Next, we build in the site and business metrics that will gauge the success of our solutions. And we develop governance, operational planning, and growth models that will keep the community initiative on track. Along the way, we find answers to the tough questions facing our clients: What is the right interaction model? Will the community generate revenue? Who's in charge of content planning? What about sponsorship? How will success be measured? With our approach, clients don't end up with a faddish 2.0 tool bolted to their Web site. They walk away with the ability to engage their customers in an ongoing and meaningful dialog that can provide key insights for customer service and product development, reinforce the brand, and drive top-line results.
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