Influencer marketing in the B2B world is a viable strategy, and there are real influencers out there who can help you achieve real marketing and business results. But they are not all created equal. Pick the wrong type of influencer and you won’t get the return you’re after.
Archives for 2018
Remember back in January when I predicted that, in 2018, more and more companies would hire knowledge managers? My crystal ball has served me well. We’re only a few months into the new year and a quick search of Indeed.com shows hundreds of KM jobs at big-name companies like Liberty Mutual, Comcast, Bristol Myers Squibb, Bain, Best Buy, Dana Farber, and Goodwin Proctor.You just might be a knowledge manager and not know it!
Learn three ways you can grow your KM role to become (even more) indispensable.
Vanessa DiMauro, CEO of Leader Networks has released her marketing predictions for 2018. The quick take is
1. Organizations now have the technology, tools, and thinking to integrate the customer experience with their business models.
2. Look for companies to leverage their communities to sell more humanistically—boosting customer satisfaction and retention.
3. In 2018, more companies will hire knowledge managers to ensure that resources can be tapped to meet customer needs.