Too many marcom tools to deal with? What’s a #CMO to do? Start with strategy says Vanessa DiMauro, CEO of Leader Networks and follow this process to make sense of the technology options. Learn the 5 step process here…
Archives for October 2017
If you run an intranet, or a customer or partner community, you may have been following the recent M&A activity in the social software space involving Jive Software.
In June, Jive – which offers Jive-n for internal intranets and Jive-X for use in external customer and partner communities — was sold to a private Texas investment firm, Aurea, for $462 million.
Two months later, Aurea flipped Jive-X to Lithium Technologies, a San Francisco-based provider of online community and social media management software. While these deals point to a growing awareness of the size and strength of the enterprise social software market — expected to nearly double to $49.5 billion in 2021, according to Markets and Markets — the Jive-X acquisition by Lithium, one of its main competitors, could have huge implications for those Jive-X and Lithium customers who are wondering what will happen next. Read more to find out…
How do online communities help business?
It’s a simple question without simple answers. During an SMT Live tweetchat last month, which I co-hosted, community builders from around the globe cited several ways businesses can reap what they invest in online communities.
I’ve been focused on this question for more than two decades, driven to better understand the ways organizations derive benefits from their communities. Through my research, I’ve identified six distinct ways that firms can benefit from community, and serve their customers better.