Digital strategies and programs can help your channel partners deliver more value.
Well-supported partners – whether they’re resellers, distributors, agencies, brokers, or advisors – drive revenue, provide customer support, and advance local relationships. But their contributions have the potential to go way beyond that.
Because they’re on the front lines with buyers, partners get a front row seat to customer demands for new products and services – as well as to customer frustrations with existing products and services. That means partners can play an essential role in resolving conflicts as well as shaping future innovations and offerings.
Partners also have a strong, unfettered understanding of your firm’s strengths and weaknesses. They understand – perhaps better then you do – your market position and where you fit in the competitive landscape. Since they partner with your company, as well as with other firms, they tacitly know who is the best fit for certain buyer situations and why.
Tapping this type of insight from your partners can advance your firm’s understanding of market and buyer needs – and can help you exceed market demand and stand out in a crowd.