New Research Report: Keys to Community Readiness and Growth. Of the more than 400 marketing and community practitioners who participated in the study, two-thirds are currently running a branded online community, and one-third are considering one but haven’t launched one to date. Study participants came from both business to business and business to consumer organizations and ranged in size from under 100 to over 50,000 full-time employees.
Archives for February 2016
Today, CMOs are squarely at the helm of their companies’ social business initiatives.
Fast forward to 2016. CMOs are now well acquainted with social media’s organizational impact. They’re no longer using it as a mere broadcast marketing mechanism. They’re leveraging social media across the enterprise – to serve customers, inform product and service innovations, reduce costs, and boost shareholder value.
As the market has matured, I have adapted and refined our Social Business Strategy Map to reflect the new insights I’ve gained through helping hundreds of organizations become social businesses.