Predictions for digital transformation in 2017
Archives for 2016
“The Business Impact of Online Communities” study
Digital strategies and programs can help your channel partners deliver more value.
The Big List of B2B Online Customer Communities is the most comprehensive list of online B2B customer communities in the world.
Social media’s value to CMOs for competitive advantage
Inclusive Marketing strives to create a visual culture that is more representative. Inclusion is different than diversity.
The first step to becoming an effective social seller is to understand that social selling is a complement to traditional sales methods—not a revolutionary approach that replaces them.
The customer has been king for a while, but he certainly hasn’t had a castle. To date, there hasn’t been a single, unified place where a company or organization can interact with the customer, listen to his desires, and orchestrate the fulfillment of his needs. Now, new research conducted by Leader Networks and CMX Media suggests that a customer experience revolution is underway and that the customer has been ensconced in his rightful place: the online community.
New Research Report: Keys to Community Readiness and Growth. Of the more than 400 marketing and community practitioners who participated in the study, two-thirds are currently running a branded online community, and one-third are considering one but haven’t launched one to date. Study participants came from both business to business and business to consumer organizations and ranged in size from under 100 to over 50,000 full-time employees.