For years, social media marketers have had tools like Hootsuite, Sprinklr, and Hubspot to do their work faster and better. But what about online community managers? We were left to our own devises. We had to track, facilitate, outreach, and report on the impact of our branded community without a tool in sight. So we lost precious time, and suffered frequent burn out, because we had to perform ongoing and critical relationship building and reporting activities by hand. My colleagues and I set out to change that – and we created Network Activator.
Archives for October 2015
But when it comes to using social media to build business relationships, many women come up short. They question what digital networking tools can do for them and often misunderstand the ways that these tools can serve as an extension of our in-person professional networks.
This is a huge missed opportunity. But perhaps women are shying away from these platforms because they don’t know how to use social networking tools strategically? And maybe, although they can work a room with the best of them, they find the digital networking process daunting and mysterious. Relax. Successful networking has always been about connecting – people to people and people to data. Now it’s being done through technical means.
Today, we’re kicking off the Online Community Readiness and Growth Survey. This survey will focus on providing community builders the tools they need to launch successful branded online communities, examining such burning questions as:
What are the best approaches for selling the community internally and gathering executive support?
What should the focus of community strategy and operations be, and what has worked for others?
What factors go into choosing the best platform for the execution of community strategy?
How do the most successful organizations support community professionals?
What technical and tactical pieces need to be in place before launching an online community?