Beautiful. Visionary. Witty. Feminist. Passionate. Loved. Robin Fray Carey danced on the stage of life. She changed created the social media industry. Her love of her family and her work was the passion that drove her to be the industry icon she became. She had the power to convene.
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Race. Gender. Sexuality. Class. Immigration status. Religion. Ethnicity. Ability. What do any of these have to do with marketing? Quite…
For community managers, knowing the right questions to ask is the key to success. Why? If you can crack the code on what community members want and need from each other – and from the organization – then your content and conversations are much more likely to drive engagement. Plus, if you can meet your executives’ business needs through the community, then you will have a champion in your corner and some truly powerful outcomes to report.
With that in mind, we created this infographic to help community managers ask the right questions and deliver the right results.
For years, social media marketers have had tools like Hootsuite, Sprinklr, and Hubspot to do their work faster and better. But what about online community managers? We were left to our own devises. We had to track, facilitate, outreach, and report on the impact of our branded community without a tool in sight. So we lost precious time, and suffered frequent burn out, because we had to perform ongoing and critical relationship building and reporting activities by hand. My colleagues and I set out to change that – and we created Network Activator.
But when it comes to using social media to build business relationships, many women come up short. They question what digital networking tools can do for them and often misunderstand the ways that these tools can serve as an extension of our in-person professional networks.
This is a huge missed opportunity. But perhaps women are shying away from these platforms because they don’t know how to use social networking tools strategically? And maybe, although they can work a room with the best of them, they find the digital networking process daunting and mysterious. Relax. Successful networking has always been about connecting – people to people and people to data. Now it’s being done through technical means.
Today, we’re kicking off the Online Community Readiness and Growth Survey. This survey will focus on providing community builders the tools they need to launch successful branded online communities, examining such burning questions as:
What are the best approaches for selling the community internally and gathering executive support?
What should the focus of community strategy and operations be, and what has worked for others?
What factors go into choosing the best platform for the execution of community strategy?
How do the most successful organizations support community professionals?
What technical and tactical pieces need to be in place before launching an online community?
Too often a firm creates an online community, purchases software and designs a site—and then spoils all this hard work by failing to monitor, manage or staff it over the long term. Sure, everyone paid attention in the beginning, but then the focus on it waned and everyone assumed that the mythical team mate named “someone else” was looking after it. Now, fast forward to the present, the result is a spiffy looking community and multitudes of unanswered questions–posts that draw plenty of eyeballs, but no replies. Or, even worse, a forum taken hostage by spammers, who feel they can hawk knockoff purses on your dime.
Marketers have more career choices and growth opportunities than they have in decades, and marketing, compared to other departments, is perceived as a hotbed for innovation. That’s the good news.
The bad news is that we’re focusing on one small slice of innovation and learning: marketing technology. If we focus too much energy on technology, what growth opportunities will we miss?
It’s no secret that community management is one of the most challenging roles for a knowledge worker. Success relies on minute-by-minute mini decisions, driven by an overall strategy. Great community managers must be equal parts therapist, improv comedian, shepherd, and Navy SEAL. Yet, being great at something often depends more on the things we don’t do, than the things we do. This is how we achieve rock-star status. And this is especially true of community management.
Here are the top 6 things rock-star community managers never do.