In every corner of an organization, the idea of having an online community is brought up. But often, the idea remains just that – an idea – because starting the journey seems daunting. How should we begin to build the business case for it? What are the steps to get started? How can we translate the hard-to-explain-and-grasp benefits of community into a comprehensive and convincing plan? What lessons can be learned from others who have succeeded? To answer these questions and more, we are sharing a detailed roadmap to set you firmly on course!