The Future Of Social Business [Video]

At the Social Shakeup conference in Atlanta (hosted by Social Media Today) I was delighted to participate in a keynote panel with Jeff Dachis and Renee Ducre to talk about the future of social business. A video of the session was just posted online so I am sharing it here as I think we covered some interesting ground.

Our panel discussed where social has been and where it’s headed. Many smart people have been saying for years that at some point in the future we would no longer distinguish “social” business from ordinary business. Now we find social expertise in many enterprise endeavors, from the usual suspects like customer service and marketing to more unusual ones like product development and even, yes, legal. We tackled the topic of what “social,” really means- what is its future? What are the current strategic concerns with social and what will be the ones we can anticipate next year, and the years to come?

@shaymoser wrote a super summary of the session as well and you can read the synopsis here.

Where do you think social business is going? Is it dead, or just beginning?

Vanessa DiMauro

Internationally recognized independent thought leader on social business strategy and operations with a specialty in online community. I help organizations drive top line growth through innovative digital strategy design and thoughtful execution. I have successfully led 60+ strategic social business initiatives for the world's most influential organizations over my 20 years as a social business executive and serve on a number of boards. My award-winning track-record is fueled by passion, experience and research.

My work has been covered by leading publications such as the New York Times, the Wall Street Journal and CIO Magazine and was recently named a Social Marketing Master by Forbes. As a former Executive in Residence at Babson College, Olin School of Management, I am an engaging and informational educator and keynote speaker.

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