I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools – please do! –but we won’t be quantifying every act of sharing anymore.
Archives for July 2014
Community management burnout – its impact and how to avoid it – is an evergreen topic at every gathering of social media practitioners. It is a tough, never ending job that knows no bounds. This is one of the reasons why turn-over in this position is quite high, indeed. Recently, I was talking with my colleague Jessica Fish about this issue after returning from a recent conference for community managers in NYC. We all know the problem exists, however until the typically online community scales their resources to offer their fierce leaders some breathing room, it remains a job hazard. Jessica is a community engagement specialist and brings her Masters Degree from Harvard Divinity School (in conflict resolution no less) to identify ways that those on the social treadmill of performance can take care of themselves. Here is her sage advice….
The Social Business era has arrived, and with it, individual customers now have a voice. “Listen to me,“ they shout from digital rooftops. “Meet my needs and exceed my expectations,” they demand – online and offline. They’re not passive recipients of products, services and one-way messaging any more. Since the dawn of commerce, businesses have tried to get closer to their customers. That day is here.