The excitement around becoming a socially enabled business is growing! Last year marked a heightened sense of awareness regarding the urgency and complexities of being a connected business and we are committed to tracking this evolution. Last year, in partnership with the Society for New Communications Research (SNCR), we at Leader Networks, conducted the first comprehensive, global Social Business Benchmark study and we’re going for the gold by making this an annual report. SNCR is a global nonprofit 501(c)(3) research and education foundation, think tank, and public service organization, dedicated to the advanced study of the latest developments in new and emerging communications tools and technologies such as digital, social media, and mobile, and their effect on business, culture, and society.
The study explores the following questions:
- How organizations differentiate between social media marketing and social business
- The impact social business is having on strategy, operations, staffing, policy, and governance structures
- How organizations are measuring the impact of their social business initiatives
The results from 2013 Social Business Benchmark Study were fascinating – in fact they were so captivating that the report was downloaded almost 10 thousand times. While there are many nuggets and insights to be found in the results, the biggest finding was that organizations were starting to discover that being a social business is so much more than engaging in social media marketing to becoming more operationally focused. But, most had a long way to go before they could develop the business processes to really use the insights gathered from the social sphere to impact core operations. In a nutshell – ROI was elusive.
But we have a hunch that 2014 is going to tell a vastly different story and we need your help and participation to continue this exploration. So, for the good of social business professionals everywhere, including yourself, we ask that you take a few minutes (no more than 10 minutes is required to participate), and take the survey. All participants will receive an advance copy of the research report – so just think smart you will be having the results before everyone else!
When you are done participating you can download the 2013 Social Business Benchmark study results here.
Vanessa DiMauro
Internationally recognized independent thought leader on social business strategy and operations with a specialty in online community. I help organizations drive top line growth through innovative digital strategy design and thoughtful execution. I have successfully led 60+ strategic social business initiatives for the world's most influential organizations over my 20 years as a social business executive and serve on a number of boards. My award-winning track-record is fueled by passion, experience and research.
My work has been covered by leading publications such as the New York Times, the Wall Street Journal and CIO Magazine and was recently named a Social Marketing Master by Forbes. As a former Executive in Residence at Babson College, Olin School of Management, I am an engaging and informational educator and keynote speaker.
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I took your survey but there was no opportunity to DL the 2013 report asw promised in your blog post.
Thanks for taking the time to participate in the study!. There is a link at the bottom of this blog post which leads you to the 2013 study results. The current 2014 study is still open,and once we complete the report (about a month after we close the study so we can analyze the data) then we email the study results to all participants. Hope that answers the question.
best
Vanessa