What happens when a firm that specializes in supply chain management takes on an online customer community? Will they apply…
Archives for February 2014
The excitement around becoming a socially enabled business is growing! Last year marked a heightened sense of awareness regarding the urgency and complexities of being a connected business and we are committed to tracking this evolution. Last year, in partnership with the Society for New Communications Research (SNCR), we at Leader Networks, conducted the first comprehensive, global Social Business Benchmark study.
The study seeks to explore the following questions:
Are companies differentiating between social media marketing and social business?
What is the norm among organizational strategic intent, operational alignment, staffing, policy, and governance structures?
How are organizations measuring the impact of their social business initiatives? Are they going beyond social media marketing measures to include operational impact factors?
Cloud technology is the future. Most of us celebrate the speed and efficiencies it brings. But customer satisfaction will determine its ultimate success. To achieve that will require raising the bar on replicating the human touch using online community and social business techniques. I know it can be done, and the success stories will lead this transformation to new heights.